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Ursprünglich ein wichtiges und unverzichtbares Hilfsmittel für Pferdekutschen aller Art, entwickelten sich die Konstruktionen im Laufe der Zeit zu immer mehr Beständen für den Sport und für alle Disziplinen der englischen Reitweise, wie Springen, Dressur und Vielseitigkeit. Nach Ende der Wirren des Zweiten Weltkriegs wurde die Reitgertenproduktion wieder in vollem Umfang aufgenommen. Anfang der 60er Jahre begann das Unternehmen, sich neu auszurichten und richtete sein Augenmerk auf moderne Materialien, neue Fertigungsmethoden, Produktverbesserungen und Innovationen. Der Maschinenpark wurde nach und nach modernisiert, ebenso die Werkstatt im Herzen des Unternehmens, in der von Hand geflochten wurde. Das Marketing wurde intensiviert und Maßnahmen ergriffen, um die Marke FLECK bekannter zu machen – weltweit. FLECK baute nicht nur sein bundesweites Vertretungsnetz aus, sondern ging auch Kooperationen mit internationalen Distributoren ein. Neben der ausgiebigen Nutzung der SPOGA-Messeplattform reisten die Manager auch ins Ausland, um ihre Produkte rund um den Globus zu promoten. Dazu gehörten auch elektronische Medien und Kommunikationsplattformen. So gibt es seit 1999 einen B2B-Onlineshop für Handelskunden in den deutschsprachigen Märkten und seit kurzem auch eine digitale Bestellplattform für Fachhändler in den USA.\u003c\/p\u003e\n\u003cp\u003eUNSER ERFOLGSREZEPT\u003c\/p\u003e\n\u003cp\u003eES GIBT IMMER PLATZ, DIE EXZELLENZ ZU VERBESSERN!\u003c\/p\u003e\n\u003cp\u003eInnovationen sind die treibende Kraft hinter der großen Beliebtheit der FLECK Reitgerten und -peitschen und motivieren das engagierte Team im Unternehmen, die Produkte ständig weiterzuentwickeln und immer wieder nach neuen Materialien, aktuellen Trends und neuartigen Designs zu suchen – kurz: das gewisse Extra an Differenzierung was den FLECK-Produkten den entscheidenden Vorteil verschafft. „Exzellenz lässt sich immer verbessern“ lebt das Unternehmen seit langem und hat sich damit weltweit einen Namen gemacht. Unzählige Reitsportfreunde schätzen den hohen Qualitätsanspruch des Unternehmens. 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