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Oorspronkelijk een belangrijk en onmisbaar hulpmiddel voor allerlei soorten paardenkoetsen, ontwikkelden de ontwerpen zich in de loop van de tijd en omvatten steeds meer gewassen voor sport en voor alle disciplines van het Engelse rijden, zoals springen, dressuur en eventing. Toen de onrust van de Tweede Wereldoorlog voorbij was, werd de productie van rijgewassen hervat. Begin jaren 60 begon het bedrijf de focus te verleggen en richtte het zich op moderne materialen, nieuwe fabricagemethodes, productverbeteringen en innovaties. Gaandeweg werd het machinepark gemoderniseerd, evenals de werkplaats in het hart van het bedrijf waar het vlechten met de hand gebeurde. De marketing werd geïntensiveerd en er werden maatregelen genomen om de naamsbekendheid van het merk FLECK te vergroten – wereldwijd. FLECK ontwikkelde niet alleen zijn netwerk van vertegenwoordigers in heel Duitsland, maar sloot ook samenwerkingsovereenkomsten met internationale distributeurs. Naast het uitgebreide gebruik van het SPOGA-beursplatform, reisden de managers ook naar het buitenland om hun producten over de hele wereld te promoten. Elektronische media en communicatieplatforms maakten ook deel uit van de mix. Zo bestaat er sinds 1999 een B2B-onlineshop voor handelsklanten op de Duitstalige markten en recentelijk is er ook een digitaal bestelplatform voor speciaalzaken in de VS opgericht.\u003c\/p\u003e\n\u003cp\u003eONS RECEPT VOOR SUCCES\u003c\/p\u003e\n\u003cp\u003eER IS ALTIJD RUIMTE OM UITMUNTEND TE VERBETEREN!\u003c\/p\u003e\n\u003cp\u003eInnovaties zijn de drijvende kracht achter de enorme populariteit van de FLECK rijzwepen en zwepen en motiveren het toegewijde team in het bedrijf om de producten te blijven ontwikkelen en te blijven zoeken naar nieuwe materialen, actuele trends en nieuwe ontwerpen - kortom, dat extra soepje van onderscheid wat de FLECK-producten het winnende voordeel geeft. 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